One of my favorite activities while exploring a new city is shopping. Not just for the usual souvenirs, but for unique, locally crafted items that tell the story of the place I’m visiting. Zwolle, a charming city in the Netherlands, is no exception. The city has a perfect mix of modern shopping centers, traditional markets, and local boutiques where you can find everything from high-end fashion to quirky artisanal goods. I’ll guide you through the best shopping streets and places to shop in Zwolle, share my personal experiences, and give you tips on where to find unique local finds.
1. Stroinksbleek – Shopping in Modern Style
If you’re looking for a more modern shopping experience, Stroinksbleek is one of Zwolle’s most renowned shopping districts. Here, you’ll find a wide variety of stores, from well-known international brands to smaller, independent boutiques.
Key Shops:
- H&M Zwolle – Located in the heart of the Stroinksbleek district, H&M Zwolle is a favorite for shoppers looking for affordable, stylish clothing. The store is spacious, well-organized, and offers a good selection for both men and women. Prices are reasonable, and the staff is always helpful. It’s a great stop for fashion-forward items and casual wear.
- Zara – For those seeking more sophisticated pieces, Zara in Stroinksbleek is a fantastic choice. I visited this store while looking for an evening outfit for a dinner. The quality of the clothing is great, and the prices are not outrageous. Zara offers a wide range of formal and semi-formal clothing, making it a great option for anyone wanting to up their style game.
Experience:
One of the best things about Stroinksbleek is its modern design. The shopping area is easy to navigate, with wide walkways and plenty of seating areas for a quick break if you’re getting tired from all the shopping. While it’s quite busy, it’s also a very clean and well-maintained shopping area.
Pro Tip:
Look out for sales, especially during the changing seasons, as Stroinksbleek offers many discounts and promotional offers in both fashion and tech stores. Plus, parking is relatively cheap and convenient.
2. Diezerstraat – The Heart of Zwolle’s Shopping Scene
Diezerstraat is one of the oldest shopping streets in Zwolle and is definitely a must-visit for anyone wanting to explore both high-street fashion and unique local finds. The street has a wonderful mix of mainstream stores, cozy cafes, and small boutiques.
Key Shops:
- Van Wezel Mode – This local boutique on Diezerstraat has been around for years and is known for its top-notch Dutch fashion. I found the selection of high-quality items, from shoes to jackets, perfect for the colder months. Their prices are higher, but the quality is exceptional. The staff is also incredibly friendly and knowledgeable, making it a great place to get style advice.
- Dille & Kamille Zwolle – This charming shop offers a wide range of home goods, kitchen accessories, and unique Dutch-made items. The items sold here are perfect for those looking for something a bit quirky, like their ceramic coffee cups or rustic wooden serving boards. Every time I visit Dille & Kamille, I always find something I never knew I needed but now can’t live without!
- Boekhandel Waanders in de Broeren – If you’re a book lover, this is the spot to visit. Located in a beautiful 15th-century church, Boekhandel Waanders offers a range of Dutch and English books. The atmosphere is one-of-a-kind, and the shelves are stocked with a vast selection, including travel guides, novels, and local authors. It’s a wonderful place to find a unique book to take home, and I recommend browsing the sections of local history and Dutch art.
Experience:
Diezerstraat has this great balance of being lively but not overcrowded. There’s always something going on, from pop-up food stalls to musicians performing on street corners. If you love photography, this street is full of beautiful architecture and bustling market scenes.
Pro Tip:
Make sure to stop by De Broerenkerk (The Brothers Church) which is just off Diezerstraat. The building houses a bookstore and a small café, and it’s the perfect place to relax after a day of shopping.
3. Assendorperstraat – For Antiques and Unique Finds
For those who love vintage items, antiques, and quirky shops, Assendorperstraat is the place to go. This charming street is packed with independent shops offering everything from second-hand clothes to unique home decor.
Key Shops:
- Antiekcentrum Zwolle – For antique lovers like myself, this antique center is an absolute gem. The variety is fantastic, from vintage furniture to rare collectibles. I spent hours browsing and came across an old, handcrafted Dutch clock that I couldn’t resist. If you’re looking for something truly one-of-a-kind, Assendorperstraat’s antique stores won’t disappoint.
- Second Life – This second-hand store is ideal for fashionistas on a budget. Second Life offers a wide range of pre-loved clothes, from contemporary items to vintage gems. The store is neatly organized, and I managed to score a beautiful vintage leather jacket for an unbelievable price.
- Samsara Art & Design – This quirky little boutique on Assendorperstraat offers a stunning collection of locally crafted jewelry and art pieces. I bought a unique bracelet made from local gemstones, and the quality was outstanding. It’s a great place to find something stylish and truly representative of Zwolle.
Experience:
Walking down Assendorperstraat feels like stepping into a different era. The atmosphere is laid-back, and the shops are often filled with character and charm. There’s always something interesting to find, whether it’s a rare piece of furniture or an old vinyl record.
Pro Tip:
Try to visit on a weekday, as the street can get a little crowded during weekends, especially with tourists. This is one of Zwolle’s hidden treasures, and you’ll get the best experience without the rush.
4. Pieter de Hoochstraat – Where Local Designers Shine
For those looking for something more exclusive and artisanal, Pieter de Hoochstraat offers an excellent collection of local designers and unique fashion boutiques.
Key Shops:
- Van Oosterom Mode – This boutique specializes in local fashion designs and high-quality clothing. The pieces are elegant and sophisticated, yet they maintain a unique, local flair. I found a stunning blouse here that I ended up wearing to dinner the same night! The store has a great mix of trendy and timeless pieces.
- Sissy-Boy Zwolle – This stylish store on Pieter de Hoochstraat offers a wide range of home goods, lifestyle items, and clothing. I love visiting this store for its combination of cozy, Scandinavian-inspired designs and Dutch-made products. It’s the perfect place to shop for gifts or souvenirs, and I always find something to take home.
- Klein Design – This boutique offers beautiful handmade items such as jewelry, candles, and pottery. The pieces are often created by local artisans and are perfect for those looking for high-quality, locally made items. I bought a gorgeous hand-painted mug that I use every morning with my coffee.
Experience:
The vibe on Pieter de Hoochstraat is more relaxed, with plenty of opportunities to interact with the designers themselves. Many of the boutique owners are often around and eager to tell you more about the items they sell, making it a personalized shopping experience.
Pro Tip:
If you’re looking for a truly unique souvenir, consider visiting Klein Design for locally made pottery or jewelry. It’s always a good idea to chat with the designer for insight into the inspiration behind the pieces.
5. Traditional Markets – Where Local Products Shine
While Zwolle is known for its modern shopping experiences, there are also some fantastic traditional markets where you can find fresh produce, local treats, and unique souvenirs.
Key Markets:
- Zwolle Saturday Market (Marktplein) – Held every Saturday at Marktplein, the Saturday market is a bustling event where locals come to buy fresh fruits, vegetables, and handmade goods. I always look forward to stopping by and picking up local cheese, Dutch sausages, and homemade jams. The market is also an excellent place to pick up flowers, clothing, and Dutch sweets like stroopwafels (thin waffle cookies filled with caramel).
- Sassenpoort Market – Located just outside the Sassenpoort, this market is known for its antiques, collectibles, and local arts and crafts. If you’re looking for something that reflects the culture and history of Zwolle, this market is the place to be. I found some beautiful vintage Delftware pottery here, which made for a perfect gift to take home.
Experience:
The traditional markets in Zwolle offer a more authentic and immersive shopping experience. These markets give you the opportunity to engage with local vendors, taste regional specialties, and buy unique items that you won’t find in typical stores.
Pro Tip:
Arrive early to get the best selection of fresh produce and local products. Vendors at these markets often offer discounts towards the end of the day, so it’s worth browsing at different times.
Shopping in Zwolle
Zwolle offers a diverse shopping scene that caters to every taste and budget. Whether you’re exploring modern shopping malls like Stroinksbleek, hunting for antiques on Assendorperstraat, or experiencing the charm of traditional markets, there’s always something special to discover. My experiences in Zwolle have been nothing short of fantastic, and I hope this guide helps you make the most of your shopping adventure in this wonderful city.